Tuesday, August 26, 2008

Mankind is Noodlekind


Yesterday marked the 50th anniversary of the instant noodle phenom Ramen Noodles. They were invented in 1958 by Momofuku Ando and today nearly 100 billion are sold each year (this is totally gross to me). Almost more popular than the noodles themselves is Ando, who despite being entirely unknown to the hundreds of college students who consider ramen a suitable form of sustenance, is somewhat of a hero in his home country of Japan.

Ando developed Ramen Noodles at the age of 48 in response to the Japanese post war food shortage. At the time it was highly desired but considered a luxury item b/c of its high cost of Y35 (~75 cents, t
his is how hard life was in post war Japan). Thirteen years later Ando unveiled Ramen Cup Noodles, which we can thank for dropping the cost to like 14 cents a package and for the proliferation of completely non biodegradable polystyrene containers.

As a result of Ando's commitment to the development of food like products the Japanese government awarded him with numerous medals and accolades. His highest honor was receiving the The Order of the Rising Sun, Gold and Silver Star, Second Class. This is the 2nd most prestigious Japanese decoration for Japanese civilians. Perhaps if he had invented SPAM he would have scored the Gold and Silver Star, First Class.

In addition to all of his major awards, In April of 2008 a statue of Ando was unveiled in front of the Nissin's Instant Ramen Museum. I can't even imagine how NOT fascinating that museum must be. The statue's unveiling was attended by (and I quote) "Japanese dignitaries" who were there in attendance of The World Instant Noodle Summit. Yeah, seriously.

This of course is actually pretty small potatoes in comparison to the fact that when Ando passed away in January of 2007 they held his funeral in a baseball stadium with 6 thousand people in attendance. The funeral included speeches by the Prime Minister and a goodie bag that contained, among others things, a Cup of Noodles and a copy of a book of Ando's famous sayings.

I find the whole thing wonderfully inane. I mean he stepped up and fed hungry people in a hard time in Japan's history and had the story ended there I believe Ando would be rightly considered a heroic pioneer. The fact that soggy noodles in salty water with dehydrated corn or its sibling brick-o-noodles has lived on to this very day, does not take away from his innovation in a time of need but it sure is entertaining.

In case you were wondering, here are a few Ando gems:

"I invented instant ramen when I was 48 and Cup Noodles at 61. In life, there is no such thing as too late."

When you enter a market, do it slowly. When you withdraw, do it quickly."

"Flavors taste best to those who appreciate them"

and his most famous: "Mankind is Noodlekind."

1 comment:

Carrie & Randy said...

where do you get this stuff?